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Friday, October 9, 2026
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I'm the King of the Common Cold – and I Can Reveal Ways to Prevent It

This time the previous year, I found myself on a TV programme with three singers. There was a hip-hop artist with Ghanaian roots, a major pop celebrity, and an acclaimed classical singer. It was deep midwinter. Just the night prior, I celebrated a close friend's milestone birthday, squeezed into a pub's event space somewhere in Surrey. It was an enjoyable evening, however at that moment, simply to make conversation, I pondered how it was possible to avoid catching a cold when half the people at the party were players in a symphony of coughs, sneezes, snuffles and nose-blows. By the way, what explains the trumpet-like nose blows, while others are quieter? Something to explore later.

The Reaction from the Trio

When I brought up my evening, these three musicians backstage at the TV studio responded in two ways. First, they edged away from me. Next, they engaged in a feverishly enthusiastic discussion on how to avoid catching colds and this expected because of their careers was a major concern for them. I get that, but I have skin in this game too – I need to dodge colds no matter what because the colds I get are worse than anyone else’s. There's no doctor's note to prove it, yet I'm certain it's factual. My symptoms persist. I experience worse nasal blockage, I have a more irritated throat, I suffer from louder, more relentless coughing spells. My family, wise to the couple of quick throat-clearances that signal an oncoming cold, either kick me out of the room or clear the room themselves. Back when I presented football on ITV, my poor colleagues in the studio gallery became familiar with the indicators. “Cans off!” the studio director would holler to his team prior to me blasting their ears, overloading their audio gear.

Managing Nasal Congestion

When it comes to congestion, don't get me started. Sprays, drops, even the sharp aroma of warm spirits my mum prescribes … they all work for a while before admitting defeat. It's hard to find something more pathetic as a Midlands dialect uttered with blocked nasal passages. I mean, it sounds a bit nasally restricted at the best of times. On the plus side, it draws pity, which isn't ideal. In my first year away at university, away from my mum and her medicinal brandy, the janitor in our dorm showed me kindness. “I know exactly what you need, you unfortunate soul. I'll return shortly.” She was wonderfully sweet, with a strong Irish accent, and demanded I eat the peeled, raw onion she offered me in bed. She stood and watched me do so. Bless her. It didn't help at all, unfortunately, other than causing digestive turmoil and making my breath smell terrible.

The Mezzo-Soprano’s Prevention Strategy

Therefore, I despise catching colds and firmly believe avoiding is superior to treating which whether folk remedies or not, are ineffective. I focused carefully alongside my colleagues when the mezzo-soprano walked us through her cold avoidance regime. With seasonal gigs on the schedule, she clearly took it all very seriously. She directed us to apply hand sanitiser on the hour, every hour all winter long as far as I could deduce in addition, specific measures were necessary during festivities. Ahead of any such engagement, she recommended a couple of blasts of a preventive product into both nostrils – even if healthy. Extreme. It appealed to me. Moreover, she insisted on following it up post-event with more spray of the product.

My Experience

I was in. And I must admit I remained cold-free. There were downsides: the numerous products I purchased, lost, reacquired, located, and more. And that dispiriting moment you realise you’ve sat on the little vessel of hand gel you left in your back pocket and it's leaking all over. However, an acceptable trade-off. With winter returning, I’m re-armed to the teeth with her prevention arsenal. I'm prepared to combat.

By

Amanda Keith

Elara Vance is a tech journalist and digital strategist with over a decade of experience covering emerging technologies and gaming culture.

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